Thursday, September 13, 2012

Color Police

The Good 

The image I chose that represented good color theory and color strategy was from Vanity Fair. This image shows the good use of harmonious strong chromas without having an overpowering effect. It also has a good use of neutrals to help the transitions between the different hues. Also, there is a constant motion that helps the viewer look at each item. This piece just has an overall good use of color theory. 










My other image for good color police was a Lincoln ad. I chose this image because it really just had a good quality of soften the contrast and used harmonious values and hues well together. When looked at altogether, it is visually appealling. 








The Bad


The image I chose that represented bad color. is a Ralph Lauren Fragrence ad. This image has bad written all over it. To start, the strong chromas are not harmonious. It distracts the audience from the product and there is no sense of hierarchy or where to look. Also, with the strong chromas, there are many different hues that clash and aren’t harmonious together. Overall, this is a bad use of color theory. 










My other image for bad color police was a JC Penny ad. I chose this image because it once agian uses harmonious strong chromas and contrasting hues together. Visually it is hard to look at without it blinding you. Also, it grabs the viewers attention but not exactly in a good way. It just looks bad overall. 

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