Color Theory

Point of intrerest will be scanned in 

 

Lincoln Ad will be Scanned in

There is one of each of my best examples of the different color theories and stratagies.

Harmonious Hues: 

Bottle graphic- this design is a perfect example of harmonious hues. Each of the hues flows into each other on the color wheel. The reds transition into orange then into yellow and so on. I find myself very drawn to this design because it also has a good use of chroma. There are certain hues that have stronger chroma, but then for transition it has a weaker chroma. Overall, I believe this is a great example of color theory in general. 

Harmonious Values:

Banana Republic Ad- This is an example of harmonious values. All of the values are light and give off an ethereal look, which is perfect for the perfume ad. All of the values of the greens and blues work with each other to create a harmonious piece.

Harmonious Chroma:

Points of Interest- In this assortment of items in a magazine the use of harmonious chromas were used to unite all of the items together and give them a sense of unity. It works well because it also uses the use of neutrals to separate the strong chromas from each other.

Contrasting Hues:

Shoe- this is picture has some interesting contrasting hues. It also has harmonious Chromas, but unfortunately it is kind of hard to look at. Both of the really bright chromas make it hard to look at the shoe.  

Contrasting Values:

Elie Saab Ad- In this ad there is a strong example of contrasting values that take place. With the light golds and dark browns and blues, the two actually complement each other. The light values stand out so there is a hierarchy of what the designer wanted the viewer to notice and in the back with the dark values it just emphasizes the focal point (light values).  

Contrasting Chromas:

Shirt (grey and red)- this picture has contrasting chromas. It has a strong red chroma and a weak gray chroma. Along with the design I think the colors are designed well into the pattern. 

Transitions in Value and Hue

World’s Fair poster- this is a great example of transition in value and hue. Each hue tends to have a softer value as it transitions into another color and it looks beautiful. Even though it is supposed to give of the idea of minimalistic, color wise it is not. The transitions are very specific and are used perfectly for the piece

Key The Color:

Book (tomorrow)- This book’s cover has a use of key the color. It has a strong yellow hue of over the entire picture. It gives it a sense of warmth and happiness, this works with the book because it’s about happiness. I really do like how it has the use of key the color, it works well with the over all piece.

Chroma Dominance

Shirt (orange)- this is an example of chroma dominance. With its very strong chroma it draws the viewer into looking at what looks important because all of the chroma is strong. I won’t say that it is a particularly good use of chroma dominance, but it catches the viewers eye, so in a way it does its job. 

Use Of Neutrals: 

Bed and bed spread- This picture represents use of neutrals. In the original picture the pillows were much more orange and the back board brown, but with the neutrals in between the two it gives it a easier way to view the colors. 

Softening the Contrast:

Lincoln Ad- in the ad it uses the color strategy of softening the contrast to make it easier to look at the colors and picture. With softening the contrast and not having such bright chromas it gives the viewer a chance to see all the colors in a relaxed way, without jumping from strong color to strong color.  

Limited Palette: 

Wicked Poster- In this poster the limited palette is really just green, red, and grey. These colors are used for symbolism, but also to create a simplistic design. I completely agree with statement less is more for this poster. By not having a whole bunch of colors, the poster looks better.